selection-of-right-niche

Offerglobe helps out their publisher's in finding the top performing niche in pay per call space.

Some businesses, especially those with recurring services, can become fully booked on referrals alone. While this isn’t the most predictable way to grow a business, referrals are much more common when there’s no element of urgency or emergency to the industry.

Emergency services are much less likely to be referral based. In the case of water damage restoration, if your basement is flooding at 2:00 am on a Tuesday, are you calling your good friend for a referral or the first company you find on Google?

The best pay per call niches is those that depend more heavily on inbound lead generation and less on referrals.

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